As the trend of listening music is now changing with increasing craze of music streaming among users, Twitter seems to be interested in doing an experiment in business with music.
Twitter and SoundCloud both share an old rapport, two years ago in 2014, Twitter had been interested in buying the company, but backed off due to some reason. Now, once again Twitter has shown its sheer interest in SoundCloud by making a huge investment of 70 Million dollars.
As per the recent updates, Chief Executive Officer of Twitter Mr. Jack Dorsey confirmed about the investment and mentioned that “Earlier this year, we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators. They’ve been great partners of ours over the years, and their community-supported approach mirrors ours in many ways.” Continue reading