Tidal splashed onto the music-streaming scene in early 2015, when prolific rapper and entrepreneur Jay Z acquired the Norwegian/Swedish service. The rapper-turned-mogul stirred controversy by introducing the highest subscription charges on the market, then justifying it by repeatedly stating that musicians have not been making a fair amount of money through other streaming channels. His position was backed by a coalition of other pop music superstars and part owners who frequented press releases donning enough jewelry and designer clothing to feed a small country.
Naturally, many critics were quick to pounce on the absurdity of Tidal’s ‘starving artist’ argument, but though the backlash endured, it’s undeniable that several key Tidal features have won the support of many listeners. Continue reading